TY  - BOOK
AU  - Seybold,Patricia B.
AU  - Marshak,Ronni T.
TI  - Customers.com: How to create a profitable business strategy for the Internet and beyond
SN  - 0 8129 3037 1
PY  - 1998///
CY  - Nueva York
PB  - [S.n.]
KW  - COMERCIO ELECTRÓNICO
KW  - INTERNET
KW  - MARKETING
N1  -  Part One. Five steps to success in electronic commerce -- Part Two. Eight critical success factors and case studies
ER  -