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Details for:
Semiótica, marketing y comunicación :
Bajo los signos, las estrategias
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Semiótica, marketing y comunicación : Bajo los signos, las estrategias
By:
Floch, Jean-Marie
Material type:
Text
Series:
Paidós Comunicación
; 52
Publication details:
Barcelona :
Paidós,
1993
Edition:
1a.ed
Description:
255 p. ; 22 cm
ISBN:
8475098975
Subject(s):
Semiótica
Marketing
Comunicación
Semántica estructural
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Biblioteca de la Facultad de Artes
659.1 FLO (
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